Getting heard by various organisations

My book is now published. I really need a supply of books before I can seriously promote it. I hope they will arive in a couple of weeks. I have found several organisations that will accept a copy for their review.

I have been contacting various organisations, TV stations, radio stations, magazines and mental health charities. I have yet to get anything except for a polite automatic reply.

I am upset to see any old celeb pushing their latest book on every tv programme that is going. The stigma associated with my bipolar disorder seems to stretch to the very people who claim to be anti-stigma. I am not very experienced in self promotion or marketing. I don't know much about press releases or such matters. I have dabbled in Facebook adverts and I have used Twitter to announce my book.

The most frustrating aspect is that I can't relate sales to my efforts. My publisher doesn't record sales on my web page until they fulfill the orders. My Facebook advert is yielding clicks but I really have no idea how it translates to sales if any. I must assume that getting clicks is good news. Each click takes the person to my bookstore entry. I have made an effort to ensure the book summary is quite readable and informative.

I would like to appeal to anyone who can guide me through this maze. Do you have any direct contacts within any organisations? I am not driven by sales numbers and I would be delighted to cover my costs. I am just keen that my story and my message are read by as many people as possible. I believe my book has a unique perspective on Bipolar Disorder.

Thanks,
Clive